Module 3 discussion: business communication in a social network

On Twitter, find two companies in the same industry and review a dozen recent tweets from each company. In your discussion post:

(a) Identify the two companies.

(b) Considering the tweets from the perspective of a potential customer, indicate which company does a better job of engaging your attention and building your interest in its products.

(c) Write a brief analysis of the two companies’ Twitter activity, and explain why one is using the social network more effectively than the other.