Mcreath corporation is a leading producer of fresh

McReath Corporation Case

Scenario Analysis


McReath Corporation is a leading producer of fresh, frozen, and made from concentrate citrus drinks. The firm was founded in 1922 by Charles McReath, an army veteran who settled in Jacksonville, Florida, after World War I and began selling real estate. Since real estate sales were booming, McReath’s fortunes soared. His investment philosophy, which he proudly displayed behind his desk, was “Buy land. They aren’t making any more of it.”


He practiced what he preached, and he invested most of his sales commissions in land located in Florida’s Indian River Counfy. Originally, McReath sold his oranges and grapefruit to wholesalers for distribution too grocery stores, but in the 1940s and 1950s, when juice sales were expanding, he joined with several other producers to form McReath Corporation, which then expanded into juice processing. Today, its SunJoy, Florida Gold, and Citrus Delite brands are sold thmughout the United States.



McReath’s management is currently evaluating a new product – fresh lemonade. The new product would cost more, but it is superior to the competing lemonade products made from reconstituted lemon juices. Joan Glass and Will Smith, recent business school graduates, who are now working at McReath as financial analysts, must analyze this project, along with two other potential investments, and then present their findings to the company’s executive committee.



Production facilities for the fresh lemonade product would be set up in an unused section of McReath’s main plant. Relatively inexpensive used machinery with an estimated cost of only $250,000 would be purchased, but shipping costs to move the machinery to McReath’s plant would total $20,000, and installation charges would add another $30,000 to the total equipment cost. Further, McReath’s inventories (raw materials, work-in process, and finished goods) would have to be increased by $10,000 at the time of the initial investment.


The machinery has remaining economic life of 4 years, and the company has obtained a special tax ruling that allows it to depreciate the equipment under the MACRS 3-year life.


Undel current tax law, the depreciation allowances are 0.33, 0.45, 0.15, and 0.07 in Years 1 through 4, respectively. The machinery is expected to have a salvage value of $25,000 after 4 years of use. The section of the plant where the lemonade production would occur has been unused for several years, and consequently had suffered some deterioration. Last year, as part of a routine facilities improvement program, McReath spent $100,000 to rehabilitate that section of the main plant. Will Smith believes that this outlay, which has already been paid and expensed for tax purposes, should be charged to the lemonade project. His contention is that if the rehabilitation had not taken place, the firm would have had to spend the $100,000 to make the site suitable for the lemonade project.



McReath’s management expects to sell 200,000 cartons of the new lemonade product in each of the next 4 years, at a price of $2.00 per carton, but $1.50 per carton would be needed to cover fixed and variable cash operating costs. In examining the sales figures, Joan Glass noted a short memo from McReath’s sales manager expressing concern that the fresh lemonade project would cut into the firm’s sales of frozen lemonade – this type of effect is called an externality. Specifically, the sales manager estimated that lemonade concentrate sales would fall by 5 percent if fresh lemonade were introduced. Joan then talked to both the sales and production managers, and she concluded that the new project would probably lower the firm’s lemonade concentrate sales by $20,000 per year but, at the same time, it


would also reduce production costs for this product by $10,000 per year, all on a pre-tax

basis. Thus, the net externality effect would be -$20,000 + $10,000 = -$10,000. McReath’s federal plus state tax rate is 40 percent, and its overall cost of capital is 10 percent,


calculated as follows:

Joan and Will were asked to analyze the project, and then to present their findings in a “tutorial” manner to McReath’s executive committee. The financial vice-president, Joan and Will’s supervisor, wants them to educate some of the other executives, especially the marketing and sales managers, in the theory of capital budgeting, so that these executives will have a better understanding of his capital budgeting decisions.



1.Define incremental cash flow, and then set forth the fresh lemonade project’s operating cash flow statement for the first year of operations. Since the project will be financed in part by debt, should the cash flow statement include interest expenses? Explain.



2.Should the $100,000 that was spent ro rehabilitate the plant be included in the analysis?



3.What is McReath’s Year 0 net investment outlay on this project? what is the expected nonoperating cash flow when the project is terminated at Year 4?



4.Estimate the operating cash flows for years 2, 3, and 4, and set forth the project’s estimated net cash flow stream.



5.What is the project’s NPV, IRR & Modified IRR (MIRR), and Payback period? 


Should the project be undertaken?  

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